In
her article, “Propaganda Techniques in Today’s Advertising,” Ann McClintock
informs her audience about how propaganda has found ways to make even the
brightest of people become more and more influenced by flashy ads and
subliminal messages. At the beginning of her article, McClintock says that we
are being brainwashed and seduced. We are inviting in the advertisements and
willingly becoming victimized, notes McClintock (245). She then goes on to
explain all the categories that propaganda terms fall into and giving examples
of each one in detail. She explains name calling, glittering generalities,
transfer, testimonial, plain folks, card stacking, and bandwagon. The end of
the article explains why these things work and why it is so important that we
catch these things. McClintock concludes with saying that not all propaganda is
for buying products. Some propaganda is used to make people volunteer and not
to drink and drive.
I
agree with almost everything that was said in this article. It was well written
and well supported. The article came in strong with shocking words that caught
attention like “seduced,” “victimized,” and “brainwashed.” Although the article
seemed like it was just naming off popular propaganda techniques, it showed it
had more to the categories with extensive examples and definitions. The article
even ended strong with how propaganda works stating examples. Using all these
things McClintock has made her article more solid and harder to make any bad
reviews about it.
Work
Cited
McClintock, Ann. “Propaganda Techniques in Today’s
Advertising.” The Longman Reader (2010):
245- 50. Print.
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